Break Time is a division of MFA Oil, a farmer-owned cooperative formed in 1929 with more than 40,000 members. The new MyTime Rewards program will replace the chain's previous paper punch card system and offer customers a more contemporary way to earn rewards for purchase. It also gives Break Time a new way to build its brand and its relationship with its customers through more strategic offers and relevant messages. In addition, the Paytronix user interface helps Break Time optimize its customer data to gain better insights into customer behavior, then use that data to set and achieve its business goals. "Break Time wanted an experienced loyalty partner that would help us grow," said Jennifer Bach, director of marketing and merchandising at Break Time. We loved the fact that Paytronix believes loyalty should generate revenue." "Because Paytronix is focused on loyalty programs, we felt that it was the strongest candidate to do that. "Break Time will be able to learn who is buying what and when. "We look forward to working closely with Break Time to recruit new MyTime Rewards members and to drive an increasing percentage of its overall transactions through its new loyalty program." It will use the data to send relevant targeted offers designed to maximize visits and spend while minimizing cannibalized sales," said Andrew Robbins, president, Paytronix Systems, Inc. Paytronix's proprietary guest engagement platform helps more than 300 restaurant and retail chains manage and grow more than $18 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 165 million loyal guests - through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. MFA Oil's Break Time Convenience Stores has won the 2019 Paytronix Loyaltees Award for marketing innovation in recognition of its MyTime Rewards tiered loyalty approach to rewarding customers for visits. ![]() ![]() Break Time realized significant impact from the tiered program, with 42% of all transactions tied to MyTime Rewards loyalty, according to the companies.
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